Portfolio / RAF Club

RAF Club

UX/UI Consultant & Front-End Developer

Working as part of the Micros Fidelio delivery team, I contributed to the design and development of a new website for the RAF Club, one of London's most prestigious private members' clubs. The project focused on improving the digital experience for members and prospective visitors while promoting the club's facilities, accommodation and events.

Project Details

Client / Organisation
RAF Club (via Micros Fidelio)
Date
October 2012 – January 2013
Role
UX/UI Consultant & Front-End Developer
Project Focus
Hospitality website design, member experience, responsive user interfaces and front-end development.
Technical Environment
HTML5, CSS3, JavaScript, jQuery, Knockout, Underscore, AJAX, Orchard CMS, LESS and Bootstrap.

Project Focus

The project focused on the delivery of a modern digital presence for the RAF Club that reflected the heritage, prestige and services offered by the organisation. The website needed to support a variety of audiences, including existing members, prospective members, event attendees and guests seeking accommodation and hospitality services.

A key objective was to improve usability and navigation while presenting a large volume of content in a clear and engaging manner. The platform also needed to support enquiries, event promotion and accommodation information whilst maintaining the high standards expected of a prestigious members' organisation.

My Contribution

As UX/UI Consultant and Front-End Developer, I worked closely with designers, developers and stakeholders to create an intuitive and visually engaging user experience. My role focused on translating business and user requirements into effective front-end solutions while ensuring consistency, usability and accessibility throughout the site.

Main contributions included:

  • UX/UI architecture and interface design
  • Front-end HTML5 and CSS3 development
  • Responsive page layouts and styling
  • User journey analysis and optimisation
  • Navigation and information architecture improvements
  • JavaScript and jQuery functionality development
  • Integration with Orchard CMS templates
  • Cross-browser and cross-device compatibility testing
  • Collaboration with designers and backend developers
  • Front-end quality assurance and best practice implementation

Technical Environment

The website was delivered using HTML5, CSS3, JavaScript, jQuery, Knockout and Underscore, supported by AJAX-driven interactions and the Orchard CMS platform. LESS and Bootstrap were used to create maintainable responsive layouts and consistent user interface components across the site.

Project Outcome

The completed website provided the RAF Club with a modern digital platform that reflected the quality and prestige of the organisation while improving access to information, accommodation services and member-related content. Through effective UX design and front-end implementation, the project delivered an enhanced online experience for both members and visitors.

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