Waltham Forest Digital Commercialisation Programme
Senior UX/UI Consultant, Scrum Master & Front-End Architect
Following a successful engagement with the London Borough of Croydon, I was invited to join the London Borough of Waltham Forest's Digital Commercialisation Programme. Over a two-year period, our team delivered approximately fifteen websites and digital services designed to promote, support and commercialise a range of council services and initiatives.
Project Details
- Client / Organisation
- London Borough of Waltham Forest
- Date
- June 2017 – June 2019
- Role
- Senior UX/UI Consultant, Scrum Master & Front-End Architect
- Project Focus
- Digital transformation, service commercialisation, user experience design, Agile delivery and multi-site platform development.
- Technical Environment
- HTML5, CSS3, Sass, JavaScript, jQuery, Bootstrap, CMS Platforms, Agile Delivery and UX/UI Architecture.
Project Focus
The London Borough of Waltham Forest embarked upon an ambitious programme designed to commercialise selected council services and improve digital engagement with residents, visitors, businesses and partner organisations. The initiative sought to create modern, user-focused websites capable of promoting services, generating revenue opportunities and supporting the council's wider digital transformation objectives.
Working within a small multidisciplinary team, I helped deliver approximately fifteen websites over a two-year period. These ranged from tourism and cultural initiatives through to legal services, environmental attractions and specialist council-led services. Each project required careful consideration of user needs, stakeholder requirements, branding and accessibility while maintaining consistency across the programme.
Several of the most successful projects delivered during the programme included London Borough of Culture, Marry Me London, Eastern Legal Partnership and Walthamstow Wetlands, each supporting a different aspect of the council's commercialisation strategy.
My Contribution
As Senior UX/UI Consultant, Scrum Master and Front-End Architect, I played a key role throughout the programme, helping shape the user experience, technical implementation and Agile delivery processes across multiple projects and stakeholders.
MMain contributions included:
- UX strategy and user experience architecture
- Agile delivery and Scrum facilitation
- Front-end architecture and development
- User interface design implementation
- Stakeholder workshops and requirements gathering
- Accessibility and usability reviews
- Information architecture and content structuring
- Responsive website development
- Design system and component creation
- ollaboration with designers, developers and council stakeholders
- Mentoring and support for delivery teams
- Quality assurance and cross-browser testing
Featured Projects
During the programme, approximately fifteen websites and digital services were delivered across a wide range of sectors including culture, tourism, legal services, housing, education and environmental attractions. The projects below represent some of the most significant and successful initiatives delivered as part of the programme.
London Borough of Culture
A major public-facing platform supporting Waltham Forest's successful London Borough of Culture 2019 programme. The site provided event information, venue details, news and cultural content, helping to showcase one of the borough's most ambitious cultural initiatives.
View Project →Marry Me London
A premium digital platform promoting Waltham Forest's wedding and civil partnership services. The website combined strong visual design, venue information and inspirational content to help attract couples and generate enquiries.
View Project →Eastern Legal Partnership
A professional services website created to market the council's legal expertise to other public sector organisations. The project supported the council's commercialisation strategy by promoting legal services externally and generating new business opportunities.
View Project →Walthamstow Wetlands
A destination website designed to promote one of Europe's largest urban wetland reserves. The platform provides visitor information, events, activities and educational content while supporting the attraction's growth and public engagement objectives.
View Project →Technical Environment
The programme utilised a modern front-end technology stack including HTML5, CSS3, Sass, JavaScript, jQuery and responsive design frameworks. Projects were delivered using Agile methodologies with close collaboration between council stakeholders, designers, developers and content teams. The work combined UX architecture, front-end development and Scrum practices to deliver consistent, user-centred digital services across a diverse portfolio of websites.
Project Outcome
The Digital Commercialisation Programme successfully delivered a substantial portfolio of public-facing websites that supported the council's objectives for service promotion, commercial growth and digital transformation. The initiative demonstrated how user-centred design, Agile delivery and modern web technologies could be applied within the public sector to create engaging digital experiences for a wide range of audiences.
The success of the programme led to the continued expansion of digital services across multiple departments and established a strong foundation for future online initiatives within the London Borough of Waltham Forest.
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